At Twenty5zero5, we go beyond conventional consulting. Our blended model integrates strategic advisory with executive resourcing, allowing clients to access senior-level expertise without the overhead. From asset management and operational turnaround to brand positioning, brand management, and educational facilities, we deliver impactful solutions tailored to your unique needs.
Services
Our model combines consulting, part-time secondments, and fractional executive roles tailored for transformation, growth, and operational delivery.
- Flexible support without long-term commitments
- Fractional leadership to boost capacity
- Deep industry expertise and regional networks
- Faster onboarding and outcome-driven delivery
Hotel Management Companies
- Interim/fractional leadership (Ops, Marketing, Dev)
- Repositioning & brand relaunch
- Takeovers, pre-openings & investor alignment
Hotel Owners
- Asset management & owner representation
- Brand transitions & contract reviews
- Commercial diagnostics & turnaround planning
Developers
- Concept & feasibility support
- Brand alignment & operator selection
- Design input & pre-opening planning
- Project-based secondments
About Twenty5zero5
At Twenty5zero5, we redefine consultancy by seamlessly integrating strategic insight with hands-on execution. Based in Dubai, our boutique firm specializes in hospitality, real estate, and mixed-use development across the GCC and Europe. We empower businesses to navigate growth, transformation, and operational challenges with agility and precision.
Our Unique Approach
Traditional consulting often stops at strategy. We go further. By embedding experienced professionals directly into your operations, we ensure that strategic plans are not only crafted, but effectively implemented. Our flexible engagement models are ranging from full-time to part-time secondments and fractional leadership roles. We provide the right expertise at the right time, without the overhead of permanent hires.
Why Choose Us
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Flexible Engagements: Tailored support without long-term commitments.
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Fractional Leadership: Augment your team’s capacity with seasoned experts.
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Industry Expertise: Deep knowledge and networks within the UAE and KSA markets.
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Rapid Onboarding: Quick integration to drive immediate impact
Meet Our Experts
Our team of seasoned professionals comprises industry experts with diverse backgrounds and a shared passion for empowering businesses in the hospitality, real estate, and mixed-use development sectors. Together, we bring a wealth of knowledge, expertise, and creativity to every project, ensuring innovative solutions and exceptional service.
Andreas Plum - Founder & Executive Director
With over two decades of experience across Europe and the Middle East, Andreas brings a rare blend of operational expertise, strategic foresight, and commercial acumen to Twenty5zero5. His career spans hotel general management, large-scale real estate development, hospitality asset management, and destination strategy giving him a 360° perspective on how to create, optimize, and grow hospitality-led assets.
Andreas has advised sovereign-backed initiatives, supported entrepreneurial ventures, and held senior leadership roles in high-growth, high-pressure environments. He understands how to balance investor expectations, guest experience, and operational delivery, and is known for bridging the gap between vision and execution.
A trusted advisor to owners, operators, and developers, Andreas leads Twenty5zero5 with the belief that strategic thinking should always be matched by clear, pragmatic action. His ability to navigate complexity, align stakeholders, and deliver outcomes has made him a go-to resource for projects undergoing transformation, repositioning, or rapid scale-up.
Fluent in both boardroom strategy and on-the-ground execution, Andreas ensures that every client receives not just insight but impact.
Elena Mendez brings over 20 years of experience in strategic marketing, brand management, and communications across hospitality, and education. With a focus on delivering impactful marketing strategies that elevate brand visibility and foster customer engagement, she has successfully led regional and global campaigns for established brands and emerging ventures.
Elena specializes in multi-channel marketing, strategic brand positioning, and corporate communications, crafting compelling narratives that connect brands with their audiences. Her work includes developing brand identities, executing digital marketing campaigns, and implementing customer experience programs that drive loyalty and market share.
At Twenty5zero5, Elena leads all aspects of marketing, brand development, and communications, working closely with clients to ensure strategic alignment and consistent messaging across all platforms. Passionate about bridging strategy with execution, she is committed to delivering solutions that not only engage but also create lasting impact in competitive markets.
Elena Mendez – Head of Marketing, Brand & Communications
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